Expertise going back more than 65 years and a good helping of creativity are our strengths when it comes to creating high-quality temporary architecture. As experienced designers, organisers and fulfilment experts, we manage the entire project along with a comprehensive network of external service partners, reliably breathing life into the designs developed by our own team, by agencies and scenographers – all around the world.
Golden Apple for Holtmann
Highest Famab award for Holtmann in the category of architecture
Holtmann Messe+Event are an ever-present face at the FAMAB Awards. The Langenhagen exhibition stand specialists have now received one of the most sought-after accolades awarded by the FAMAB association for direct business communication for the fifth time in a row. At the awards ceremony in Ludwigsburg, the jury presented the company an award for the trade show project for the Alape brand, which Holtmann fulfilled. The stand at ISH 2014 in Frankfurt won the golden award in the “Best Stand Design” Category (part of the Architecture category).
High quality and a strong character: at the ISH 2014, Holtmann Messe+Event turned these two central assets of the Alape brand into a trade fair presentation which worked in every way. More than anything else, the stand, on an area of 285 square metres, caught the eye for the absolute purism of its design – a trait which also applied to the Alape products on show. The traditional Dornbracht Group brand produces washstands and sinks made of enamelled steel, which stand out for their precision and finely worked appearance. “As a manufacturer of individual washstand solutions, it is important to us that they equally meet the basic human needs for cleanliness and an attractive style”, explains Daniel Dorgau, head of Marketing at Alape. “We wanted our stand at the key ISH trade fair to pick up on the central properties of our brand and communicate it in three dimensions.” The fact that Holtmann more than met this objective can be seen from the gold award in the “Best Stand Design” category. “Translating the messages behind a brand into three-dimensional space is the central challenge of exhibition stand construction. That makes us all the happier than we have been able to demonstrate our considerable expertise in this field once again”, manager Frank Peschutter commented.
ISH: Purist design for high-quality washstands
To match the Alape washstands, the award-winning exhibition stand, designed by the Heine/Lenz/Zizka design agency, was also mainly in white. Product islands appeared to float over the ground, borne only by thin steel tubes, allowing the viewer's gaze to hone in on the goods, which fitted seamlessly into the clear-cut, purist design of their environment. Describing the stand structure, Holtmann's project manager Andre Hansen explained: “The entirely white sculpture made of Alape products on the central axis was a spectacular eye-catcher as the optical centre of the stand. It embodied Alape's aim to unify the form, function and material.“
The FAMAB Awards
Once a year, FAMAB e.V., the association for direct business communication, presents the FAMAB Awards (known as the ADAM and EVA Awards until 2013) in the main categories of architecture, events, cross-media marketing and specials. These are considered the leading accolade in the field of live communication. The process involves a jury evaluating various criteria in the sectors of creation, fulfilment, integration and networking.